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VISOR Method
When we talk about presence in AI, it is easy to focus on a figure and ask whether it is good or bad. Before answering, we should understand what that figure measures and which aspects of our brand’s situation it leaves out.
Five questions about the same brand
The VISOR method separates five dimensions that are then interpreted together. This allows a more specific assessment. If the issue is coverage, we need to investigate where presence is missing. If it is attribution, we need to review how the brand is represented. If it lies in the sources, the work will be different.
The VISOR Index provides an overall view. Submetrics and their evidence explain what supports the result. A score without context can oversimplify a situation that needs nuance.
Visibility: where are you present?
Visibility examines which share of the relevant universe includes the brand, when that presence includes an explicit mention and how it is distributed across territories, platforms and markets. It also compares the position with the validated competitive set.
Presence Coverage and Brand Recognition answer different questions. The first examines coverage; the second examines how often the brand is explicitly mentioned when it is present. Strategic Coverage and Topic Breadth help place that result in the territories that matter to the business.
Explore the seven Visibility questions →
Integrity: does the information represent you accurately?
Appearing with unclear attribution can lead us to the wrong interpretation. Integrity examines entity clarity, the accuracy of basic information and the attribution of products, services and capabilities.
Basic Accuracy requires checking verifiable facts. We cannot assume a description is correct simply because we see no contradictions in an excerpt. That distinction matters if we want to use the assessment for decisions.
Explore the Integrity questions →
Strength: what footprint supports your presence?
Strength studies the content used: its breadth, citation recurrence and dependence on a few pages. It also asks whether that footprint carries across markets and persists between comparable measurements.
A first measurement cannot establish that a strength lasts over time. Temporal Persistence needs comparable history. Similarly, a geographic dimension may not apply when only one target market is analysed.
Explore the six Strength questions →
Origin: who shapes the narrative?
Origin distinguishes signals from owned sources from external support. It analyses source diversity and quality, dependence on a dominant domain and coverage of strategic sources.
For PR, this view helps make the work more specific: which sources support the brand’s presence and which opportunities deserve investigation. Publishing more does not, by itself, answer any of those questions.
Explore the six Origin questions →
Relevance: do you appear where it matters to your business?
Relevance connects presence with strategic territories, markets, audiences, intent and demand. It also compares what the brand captures with the competitive opportunity that remains open.
A brand can be present yet poorly aligned with the decisions it wants to influence. Relevance helps investigate that gap and organise priorities with business judgement.
Explore the six Relevance questions →
Evidence determines how we read the result
Each interpretation must include its evidence coverage. What we do not know does not become zero, and a limited sample is not presented as the entire universe. Interpreting the five results together, with these limits visible, is what turns a metric into an assessment.
