R · Relevance

Do you appear where it truly matters to your business?

A score starts the conversation. These questions explain what lies behind the result and where to look more closely.

The questions answered by
Relevance.

Strategic Fit

Is your current presence concentrated in strategic territories?

Market Fit

Does your presence hold up in the markets that truly matter?

Audience Fit

Do you appear in contexts linked to your priority audiences?

Intent Fit

Do you appear in searches with genuinely valuable intent?

Demand Fit

Do you capture demand in your strategic territories, or does it fall outside your presence?

Competitive Gap Coverage

What share of the strategic competitive opportunity are you capturing?

Evidence is part of the answer, too.

Each submetric includes its evidence coverage. Unavailable data is not treated as zero, and a first measurement cannot establish a trend. The market and measurement period put the result in context.

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