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Do you appear in AI answers?
VISOR™ METHOD · OUR PROPRIETARY METHODOLOGY
Five dimensions.
A strategic view
of your brand in AI.
Understand whether you appear, how AI interprets you, what supports your presence, where the information comes from and whether you appear when it matters.
THE VISOR INDEX
The overall picture.
The detail to make decisions.
The VISOR Index provides an overview of your position. Its five dimensions help you understand what lies behind the result and where your main strengths and opportunities are.
The assessment connects scores, evidence and competitive context. Our experts interpret these findings before delivering your audit.
FIVE COMPLEMENTARY QUESTIONS
From appearing in AI
to understanding your position.
Integrity
Does AI understand your brand correctly?
Strength
What supports your presence?
Origin
Where does your brand narrative come from?
Relevance
Do you appear when a choice matters?
Visibility
How present is your brand in the AI answers that matter to your business?
What share of the relevant prompt universe includes your brand?
When you appear, how often does AI explicitly mention your brand?
Do you cover the territories that truly matter to your business?
Across how many of your relevant territories do you appear?
Is recognition of your brand spread across the AI platforms measured?
Is your presence spread across your target markets?
How far are you from the leader in your validated competitive set?
Integrity
Does AI know who you are and attribute your information correctly?
Does AI clearly understand who you are?
Is the basic information about your brand accurate?
Does AI correctly attribute products, services and capabilities to your brand?
Strength
Is your presence supported by a broad, recurring and resilient content footprint?
How broad is the range of your brand content used by AI?
How often does AI return to the same pages as sources?
Is your strength distributed, or does it depend on a few pages?
Does the same content carry across markets?
Across how many target markets does your citation footprint hold up?
Does your strength persist across comparable measurement periods?
Origin
Which sources provide the authority behind your AI presence?
What weight do your owned sources carry within the cited ecosystem?
What external support underpins your brand narrative?
Does your presence depend on a few sources or a broad ecosystem?
How good are the sources that support your presence?
Are you overly dependent on one dominant source?
Do you appear in strategic sources that could strengthen your authority?
Relevance
Do you appear where it truly matters to your business?
Is your current presence concentrated in strategic territories?
Does your presence hold up in the markets that truly matter?
Do you appear in contexts linked to your priority audiences?
Do you appear in searches with genuinely valuable intent?
Do you capture demand in your strategic territories, or does it fall outside your presence?
What share of the strategic competitive opportunity are you capturing?
FROM EVIDENCE TO STRATEGY
We analyse the data.
We develop your priorities.
We start with a database of more than 300 million prompts and answers and select the top 1,000 by relevance to your brand and its competitive context, including questions where you do not yet appear.
We review the data and evidence behind the results.
We relate the five dimensions to your brand, market and competitors.
We define opportunities and recommendations for action and compare progress between measurements, according to your plan.
Do all the dimensions tell the same story? +
Each answers a different question. You may have a presence alongside incomplete product associations, outdated sources or few appearances in decision-making contexts. Reading them together provides the assessment.
Can a score replace expert analysis? +
The score summarises part of the result. The assessment needs evidence, competitive context and interpretation to guide useful decisions for your brand.
Can I compare my progress? +
Yes, between measurements. To interpret changes, consider the scope, market and sample analysed. Each plan specifies its update frequency.
Does VISOR™ guarantee AI recommendations? +
No. The method identifies presence, associations, sources and opportunities to guide your strategy. AI answers can vary, and the analysis does not guarantee mentions or recommendations.
✣ LET’S TALK ABOUT YOUR BRAND
Have questions?
We’re here to help.
Tell us what you need. We can show you a VISORY IA audit and help you choose the right scope for your brand.
Request a demo, explore our plans or tell us about your project.