O · Origin

Which sources provide the authority behind your AI presence?

A score starts the conversation. These questions explain what lies behind the result and where to look more closely.

The questions answered by
Origin.

Owned Authority

What weight do your owned sources carry within the cited ecosystem?

Earned Authority

What external support underpins your brand narrative?

Source Diversity

Does your presence depend on a few sources or a broad ecosystem?

Source Quality

How good are the sources that support your presence?

Source Concentration

Are you overly dependent on one dominant source?

Strategic Source Coverage

Do you appear in strategic sources that could strengthen your authority?

Evidence is part of the answer, too.

Each submetric includes its evidence coverage. Unavailable data is not treated as zero, and a first measurement cannot establish a trend. The market and measurement period put the result in context.

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