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How present is your brand in the AI answers that matter to your business?
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INSIDE VISOR
Questions are changing.
So is your view of your brand.
Explore the assessment, competitors, sources and opportunities. A product tour to understand what you can discover and how to use it.
Illustrative demo with a fictional brand and data.
01 · EXECUTIVE OVERVIEW
Start with the overall picture.
Go deeper where it matters.
One brand. Five dimensions.
The overview connects Visibility, Integrity, Strength, Origin and Relevance. Identify strengths and limitations before exploring the detail.
Choose the market and measurement period. Evidence coverage accompanies the assessment to distinguish what we know from what still needs more data.
VISOR · ACME assessment
Spain · example period · evidence coverage: 68%
V · Visibility62/100
I · Integrity84/100
S · Strength55/100
O · Origin71/100
R · Relevance48/100
What it means
A strong understanding of the brand does not guarantee presence in decision-making questions. Relevance is the priority in this illustrative assessment.
ACME and the figures shown are fictional. This is a visual demonstration of the views and type of assessment; actual results depend on each brand’s evidence.
02 · BENCHMARK
Appearing is only the start.
Who you compete with matters.
Compare the brand with the validated competitive set. The comparison reveals the distance to the leader and spaces where competitors gain a presence.
Work within the same scope, market and period. Missing competitor data is not interpreted as zero.
Competitive presence
Fictional example · illustrative index
Example rankings and values, with no real brands.
03 · ORIGIN AND EVIDENCE
Discover what supports
your brand narrative.
Source ecosystem
Owned sources
Website, documentation and pages controlled by the brand.
Owned authority
External sources
Publications and references that support the narrative.
Earned authority
A strategic question
Does the brand depend on one source or on a diverse, consistent foundation?
From data to source
Origin connects the weight of owned and external sources, diversity, quality and concentration. Page and source detail lets you return to the evidence.
Useful insight for PR and content: beyond how much is published, it shows what ultimately supports brand presence.
04 · RELEVANCE AND OPPORTUNITIES
The questions where you are absent
also say something about your brand.
Explore presence and gaps. Combine business territories, intent and competitors to prioritise questions that deserve a better answer.
Core provides lists and filters and lets you download presence and opportunity data.
From question to priority
Which solution suits a company that needs…?
ACME strategic territory · comparison intent.
No ACME presence in this exampleCompetitors appear
What to investigate
The existing answer, its sources and the evidence needed to clearly present the brand’s capability.
Question and labels created for this demonstration.
The assessment in detail
Each dimension opens
a different line of investigation.
I · Integrity
Does AI know who you are and attribute your information correctly?
S · Strength
Is your presence supported by a broad, recurring and resilient content footprint?
O · Origin
Which sources provide the authority behind your AI presence?
R · Relevance
Do you appear where it truly matters to your business?
Brand Universe and strategic context
Your brand’s context
matters too.
Products, services, audiences and strategic territories ground the assessment in your business. Distinguish your core offering, adjacent topics and associations that should not guide your decisions.
That context lets you assess an opportunity by what it means for your brand, beyond its volume.
From your positioning to the evidence.
- Brand, products and capabilities
- Priority territories and audiences
- Target markets and global reference
- Strategic and emerging competitors
- Owned domains and external sources
Deep
Greater depth.
More context for decisions.
Deep extends Core with brand perception and Brand Performance, up to three markets and full prompt downloads to investigate questions in greater detail.
Work with the complete question.
Full prompt text reveals nuances, needs and conditions lost in an abbreviated view. Connect that insight with your strategic priorities.
05 · DELIVERABLES AND FOLLOW-UP
Insights you can take
to your next meeting.
Present the assessment
An executive report connecting brand position, evidence and priorities. Assessment depth reflects your service scope.
Work with the data
Presence and opportunity spreadsheets let you explore and share detail outside the dashboard, according to your plan’s scope.
Compare progress
When comparable measurements exist, review changes and adjust your next actions. Frequency is agreed as part of the service.
✣ LET’S TALK ABOUT YOUR BRAND Tell us what you need. We can show you a VISORY IA audit and help you choose the right scope for your brand. Request a demo, explore our plans or tell us about your project.Have questions?
We’re here to help.