{"id":1067,"date":"2026-10-11T21:51:05","date_gmt":"2026-10-11T19:51:05","guid":{"rendered":"https:\/\/visoryia.com\/blog\/"},"modified":"2026-10-18T20:55:02","modified_gmt":"2026-10-18T18:55:02","slug":"blog","status":"publish","type":"page","link":"https:\/\/visoryia.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"vx-page\">\n<section class=\"vx-hero\" style=\"--art:url('https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/visory-ia-diamante-metodo-visor.jpeg')\">\n<div class=\"vx-wrap\">\n<nav class=\"vx-crumb\"><a href=\"\/en\/\">Home<\/a> \/ Blog<\/nav>\n<div class=\"vx-hero-copy\">\n<p class=\"vx-kicker\">BLOG VISORY IA<\/p>\n<h1>Perspectives for<br \/><em>a new era of brands.<\/em><\/h1>\n<p class=\"vx-lead vx-blog-lead\">A look at how artificial intelligence interprets brands and the decisions this shift raises for marketing, PR and reputation.<\/p>\n<div class=\"vx-actions\"><a class=\"vx-btn\" href=\"#articulos\">Explore the articles \u2193<\/a><a class=\"vx-link\" href=\"https:\/\/visoryia.com\/en\/visor-method\/\">Discover the VISOR\u2122 method \u2197<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"vx-section\" id=\"articulos\">\n<div class=\"vx-wrap\">\n<p class=\"vx-kicker\">AI BRAND INTELLIGENCE<\/p>\n<h2>From a changing landscape<br \/><em>to strategic decisions.<\/em><\/h2>\n<nav class=\"vx-actions\" aria-label=\"Blog categories\"><a class=\"vx-link\" href=\"https:\/\/visoryia.com\/en\/category\/marketing-in-the-ai-era\/\">Marketing in the AI era<\/a><a class=\"vx-link\" href=\"https:\/\/visoryia.com\/en\/category\/visor-method\/\">VISOR Method<\/a><a class=\"vx-link\" href=\"https:\/\/visoryia.com\/en\/category\/pr-and-authority\/\">PR and authority<\/a><\/nav>\n<p class=\"vx-note\">YRH: strategy and marketing, by Yolanda Ruiz Herv\u00e1s. AT, PG and RP: editorial profiles covering technology, SEO\/GEO positioning and PR.<\/p>\n<div class=\"vx-blog-list\">\n\n<div class=\"ve-grid\">\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/the-new-era-of-marketing-when-ai-interprets-your-brand\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/nueva-era.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">01 \u00b7 Perspective<\/p>\n<h3>The new era of marketing: when AI interprets your brand<\/h3>\n<p>What changes when a brand is interpreted within an answer, and what it means for marketing and communications.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">YRH \u00b7 Strategy and marketing<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/why-visory-from-appearing-in-ai-to-understanding-your-position\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/por-que-visory.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">02 \u00b7 Vision<\/p>\n<h3>Why VISORY: from appearing in AI to understanding your position<\/h3>\n<p>Why VISORY exists: connecting presence, brand context and expert judgement to guide decisions.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">YRH \u00b7 Strategy and marketing<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/what-visor-measures-five-questions-to-understand-your-brand-in-ai\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/metodo-visor.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">03 \u00b7 Method<\/p>\n<h3>What VISOR measures: five questions to understand your brand in AI<\/h3>\n<p>Five dimensions to organise the evidence and build a strategic assessment.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">AT \u00b7 Technical analysis<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/your-competitors-appear-in-ai-does-your-brand\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/brecha-competitiva.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">04 \u00b7 Competition<\/p>\n<h3>Your competitors appear in AI. Does your brand?<\/h3>\n<p>How to investigate a presence gap and decide whether it deserves business priority.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">PG \u00b7 SEO\/GEO positioning<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/your-brand-appears-in-chatgpt-that-does-not-mean-it-understands-it-correctly\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/precision-marca.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">05 \u00b7 Accuracy<\/p>\n<h3>Your brand appears in ChatGPT. That does not mean it understands it correctly.<\/h3>\n<p>Appearing and being accurately represented are different questions. Learn how to verify the narrative.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">AT \u00b7 Technical analysis<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<article class=\"ve-card\"><a href=\"https:\/\/visoryia.com\/en\/from-publishing-more-to-building-authority-the-sources-behind-your-brand\/\"><img decoding=\"async\" src=\"https:\/\/visoryia.com\/wp-content\/uploads\/2026\/10\/autoridad-fuentes.png\" alt=\"\" loading=\"lazy\"><\/p>\n<div class=\"ve-copy\">\n<p class=\"vx-kicker\">06 \u00b7 Authority<\/p>\n<h3>From publishing more to building authority: the sources behind your brand<\/h3>\n<p>A look at consistency and the sources that support the interpretation of your brand.<\/p>\n<p class=\"ve-signature\" style=\"font-size:12px;color:#c4a5ee;margin-top:20px\">RP \u00b7 PR and reputation<\/p>\n<p><span class=\"vx-link\">Read article \u2197<\/span><\/div>\n<p><\/a><\/article>\n<\/div>\n\n<\/div>\n<div class=\"vx-banner\">\n<div>\n<h3>What does this mean for your brand?<\/h3>\n<p>Discover how an audit connects these questions with your context and priorities.<\/p>\n<\/div>\n<p><a class=\"vx-btn\" href=\"https:\/\/visoryia.com\/en\/request-a-monitor-demo\/\">Request a Monitor demo \u2197<\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n<style>.vx-page{color:#f6f3ff;font-family:Inter,\"Plus Jakarta Sans\",sans-serif;overflow:hidden}.vx-page *{box-sizing:border-box}.vx-page section{scroll-margin-top:110px}.vx-wrap{max-width:1320px;margin:auto;padding:85px 48px}.vx-page h1,.vx-page h2,.vx-page h3,.vx-page h4{color:#f6f3ff}.vx-page h1{font-size:clamp(38px,4.4vw,65px);line-height:1.1;letter-spacing:-.045em;margin:0 0 28px}.vx-page h2{font-size:clamp(30px,3.3vw,45px);line-height:1.15;letter-spacing:-.035em;margin:0 0 25px}.vx-page h3{font-size:24px;line-height:1.3;margin:0 0 18px}.vx-page 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We can show you a VISORY IA audit and help you choose the right scope for your brand.<\/p><p class=\"vc-contact-note\">Request a demo, explore our plans or tell us about your project.<\/p><\/div><div class=\"vc-contact-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f958-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"958\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/1067#wpcf7-f958-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"958\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f958-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"vc-fields\">\n\t<p><label>Name * <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"100\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label><label>Email address * <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"200\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><label>Company (optional) <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"150\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label><label>How can we help? <span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"your-subject\"><option value=\"Request professional access\">Request professional access<\/option><option value=\"I would like a Monitor demo\">I would like a Monitor demo<\/option><option value=\"I have a question about the plans\">I have a question about the plans<\/option><option value=\"I would like a tailored audit\">I would like a tailored audit<\/option><option value=\"Other enquiry\">Other enquiry<\/option><\/select><\/span><\/label>\n\t<\/p>\n<\/div>\n<p><label>Your message * <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"5000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span><\/label>\n<\/p>\n<div class=\"vc-consent\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read the <a href=\"\/en\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p class=\"vx-note\">Data controller: The Digital Brand Experience, S.L. 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